repare for Success
in the Global Marketplace

Today, international business people increasingly find themselves working in multicultural environments, encountering differences in everything from communication and negotiation styles to time perception to business etiquette to conflicting values about the meaning and purpose of life itself. What is easy and intuitive within one's own culture can be clumsy, ineffective, or even offensive in another. What you don't know about a foreign culture can slow you down, kill deals, even cause entire ventures to fail.

In the global economy, corporations ignore these differences at their peril: Anthropologist Edward T. Hall has said, “The single greatest barrier to business success is the one erected by culture.” Cross-cultural training and consulting empowers your personnel to be culturally competent—and can play a critical role in building your business soundly in international markets.

he Costs of
Intercultural Incompetence

“The single greatest barrier to business success is the one erected by culture.”
	Edward T. Hall Anthropologist, author and business consultant

he Price of
Ignoring Cultural Differences: